Competitive Tools and Training
for Sales

Current Analysis offers tactical intelligence that sales people can use to close business. Our concise analysis cuts through the clutter and provides relevant, actionable intelligence on companies, events and markets.

Battlecards
Battlecards provide sales teams with critical competitive corporate information and insights on how a competitor is approaching the market.
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Trump Cards
Trump Cards provide succinct tactical competitive intelligence about your company and your competitors. We provide messaging about your strengths, counterpoints to potential perceived weaknesses as well as points to make about your competitors.   
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Customer Decision Analysis
Moving beyond standard Win/Loss programs, Customer Decision Analysis provides you with empirical yet pragmatic information that drives your sales, product, and marketing decisions toward greater competitive advantage, greater revenue growth, and greater market share.   
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Market Training
A well trained sales force can make the difference in highly competitive markets. Our sales training primers deliver critical, actionable market information. Our expert analysts provide a cost-effective alternative, or addition to, traditional training programs.

Contact us to apply for trial access, or to request more information.

Learn more about how our Competitive Response solutions can help you:

Our CurrentCOMPETE™ platform puts the competitive intelligence you need at your fingertips. Follow the links below to PDF files describing some of our research products.

• Company Dashboards - Comprehensive company coverage
• Market Dashboards - Comprehensive market coverage
• Competitive Intelligence Reports - Timely, actionable analysis
• Intelligence Report Timelines - Quickly view available reports
• Company Assessments - In-depth analysis of a company and its competitive presence in a market
• Company Assessments - Sales View - Help sales people understand the competition and its products
• Company Comparisons - Side-by-side listing with a focus on actionable intelligence
• Product Assessments - In-depth analysis of a product and its competitive presence in a market
• Company Comparisons
• Product Comparisons
• Solution Assessments
• Market Assessments
  
  
• Customer Intelligence Services
• Customer Decision Analysis
• Sales Battlecards