Mobile Email Market | Competitive Intelligence Special

Enterprise Mobility

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REPORT AT A GLANCE

Getting Pushy:
Gathering Competitive Forces
in the Mobile Email Market

August 2006 | Competitive Intelligence Special

	Price $595

The mobile email market is now experiencing its first real wave of competition. Once the favourite of corporate IT departments, RIM is now under threat from a number of up-and-coming competitors. A new generation of disruptive players, innovative pricing models and low-cost business solutions have burst onto the scene, seeking to take a piece of RIM’s dominant market share.

With this Competitive Intelligence Special, Current Analysis offers up a unique and detailed insight into some of the most important events and service trends in the US and European mobile email markets.

Included in this special are six recent reports, two Advisory Reports and four Competitive Intelligence Reports. The reports were written by Kathryn “Kitty” Weldon, Principal Analyst for Enterprise Mobility - U.S., and Emma Mohr-McClune, Senior Analyst for Enterprise Mobility - Europe. Total printed page: 36

Report Titles


»	Mobile Email: A Primer of Leading Solutions
	Advisory Report \| Enterprise Mobility \| June 21, 2006
	The market for mobile email includes a wide variety of architectural solutions, with different costs of ownership, security and management capabilities. It’s useful to examine the technical merits and cost implications of the leading platforms.

»	Will Messaging Surpass E-mail as the Killer Business App?
	Advisory Report \| Enterprise Mobility - U.S. \| April 27, 2006
	What if messaging became the killer application for mobile business usage, instead of email; here is a look at the current market trends and available solutions.

»	Vodafone Germany Launches Hosted Email Service for SMEs
	Competitive Intelligence Report \| Enterprise Mobility - Europe \| July 11, 2006
	Vodafone Germany has turned into a ‘managed service provider’, with a fully-outsourced, hosted Exchange solution for SMEs. The Software-as-a-Service (SaaS) IT wave has officially reached wireless operator shores.

»	3UK Launches Mobile E-mail with Super-Aggressive Pricing
	Competitive Intelligence Report \| Enterprise Mobility - Europe \| June 23, 2006
	The fight for the mass mobile email market has begun. 3UK’s GBP 5 per month pricing level for the SEVEN WorkGroup Edition product beats competing offers hands down – and then some.

»	RIM Offers Hosted BES to Service Provider Partners, a Play to Draw More SMBs into the Fold
	Competitive Intelligence Report \| Enterprise Mobility - U.S. \| July 07, 2006
	RIM launches hosted version of BES for service providers; while more relevant to IT hosting companies than carriers, this initiative to draw SMBs can only help the vendor’s efforts to transcend its reputation as a high cost provider.

»	Sybase Launches iAnywhere Suite, Combining Mobile Applications with Device and Security Management
	Competitive Intelligence Report \| Enterprise Mobility - U.S. \| June 28, 2006
	Sybase launches Information Anywhere Suite, combining its OneBridge application mobilization platform and Afaria device and security management system. The one-stop shop for mobile applications and management should appeal to large enterprises.