Telebriefing Replay & Podcast

Master Data Management:
Wrapping Strong Governance Around Enterprise Data Warehouses

James Kobielus,
Principal Analyst, Data Management

April 4, 2007

Master data management (MDM) is critical to enterprise success. MDM refers to the infrastructure, tools, and best practices for governance of master data sets that may be consolidated in your data warehouse, or scattered across diverse databases and applications.

MDM helps companies assure that business data has been generated, moved, cleansed, processed, and protected according to a consistent set of policies and controls. Increasingly, enterprise IT groups are deploying MDM solutions for customer data integration, product information management, supply chain management, and other critical requirements.

In this telebriefing, James Kobielus, Principal Analyst for Data Management at Current Analysis, describes the real-world uses of MDM. Based on ongoing research that Kobielus is leveraging into a new class of MDM Solution Assessments, the telebriefing will address the following questions and more:

• What is MDM?
• What are the main applications of MDM in the enterprise?
• What are the principal components for a comprehensive MDM environment?
• What are the different approaches to MDM?
• What are the best practices for MDM?
• Who are the principal providers of MDM?
• How do their solutions compare and contrast?

Telebriefing Contents

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