Current Analysis
Markets We Cover Solutions & Tools Who Can Benefit Custom Solutions
Business Network and IT Services
Complimentary Analyst Webinar Replay
The Changing Role of Service Providers in the
New Communications and Collaboration Market

| May 12, 2014
Fill out the form below to replay the webinar and download the presentation
Current Analysis clients: Click here to login, then click replay banner on CurrentCOMPETE home page.
Current Analysis Analysts
Cindy Whelan
Principal Analyst, Business Network and Wholesale Services
Emma Keedwell
Principal Analyst, Business Network and IT Services
Gary Barton
Senior Analyst, Business Network and IT Services

As service providers embark on a global, industry-wide effort to transform their networks, business models and core value propositions, the new marketplace demands a modern approach. Traditional operators need to understand not only IT trends, but also critical business and operational needs of enterprises across the globe.

The unified communications market landscape has shifted over the last several years as SIP trunking and cloud-based solutions went mainstream and consumer preferences for mobile devices rather than fixed services make their way into the enterprise.

The combination of these forces is driving adoption of new enterprise collaboration models that present an opportunity and a challenge for service providers. The network remains a fundamental part of a service provider’s value proposition, but in this new world emphasis is also on accountability, agility, and security, requiring a migration from selling a technology to selling solutions that help their customers be more competitive.

How are telecommunications organizations adapting their sales and marketing structures to engage the enterprise market, and what are the important technology trends driving this change in thinking?

Join Current Analysis for a discussion of the changing collaboration and communications landscape and ways that service providers are adapting to new models. The webinar will discuss trends in SIP trunking and UC solutions, the role of mobility, and service provider approaches for different market segments.

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