Marketing Professionals

Marketing professionals are pulled in multiple directions. You have to react to executive management's need for strategic direction, and you also feel pressure from the sales force to provide insightful tactical information and competitive marketing programs. Our information services link product, service, customer, and channel information to enable you to analyze past performance, get insights, and forecast future outcomes.

We help marketing managers:

• Make faster business decisions based on timely, fact-based analysis delivered via a flexible Web-based platform.
• Maintain awareness of market trends and events and why they matter with weekly analysis by our expert analysts.
• Cut time spent gathering and analyzing data with our integrated portal containing deliverables in one easy-to-access location.
• Keep close watch on competitors' promotions, price changes, and new products with our monthly Scorecards.
• Find out where consumers prefer to buy each product category with our consumer buying data and analysis.
• Find out which areas of the country are performing best on a product category level with our sell-through reports.

Contact us to apply for trial access, or to request more information.

Learn more about how our Competitive Response solutions can help you:

Our CurrentCOMPETE™ platform puts the competitive intelligence you need at your fingertips. Follow the links below to PDF files describing some of our research products.

• Competitive Intelligence Reports
• Company Assessments (Sales View)
• Company Comparisons
• Product Assessments
• Product Comparisons
• Solution Assessments
• Market Assessments
  
  
• Customer Intelligence Services
• Customer Decision Analysis
• Sales Battlecards